Obviously Awesome Book by April Dunford

- We Sell and Deliver New Books all over kenya and beyond - Obviously Awesome Book By April Dunford - Contact us to confirm availability of this book in stock. - We are very pleased to serve you. - Book Summary: "Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It" by April Dunford is a practical guide to product positioning that helps businesses stand out in a crowded market. The book introduces the concept of "Positioning Statement" and provides a step-by-step framework to create a clear and compelling positioning strategy. Dunford emphasizes the importance of understanding customer needs, identifying unique features and benefits, and effectively communicating the value proposition to target customers. With real-world examples and actionable insights, the book offers guidance on refining positioning,